Yesterday was the Air Max Day guys! This
year, Nike celebrates the 29th anniversary of one of the most famous
sneaker’s model: the Nike Air Max! For this birthday, NIKE offers us different
special events and tries to transform the Air Max Day in an international
event! What are the events about? How is the Air Max born? What are my
favourite models? I will talk about it in this post.
The Air Max Con
This year, the American brand chose
to organize some conferences in three different cities in the world: New York, Tokyo
and Hong-Kong. The aims of these conferences are to expand the event to a large
celebration for the Air Max and to celebrate and learn the heritage, design and
innovation history of the famous bubbles. It is a perfect way to communicate
and to be close with the public. For each places, Nike made a special design
for the building to personalize this event and to show the “innovation level”
of the brand. These conferences will be presented by the SNKRS app.
Vote for your Air Max!
Another interesting things, the
American brand have offered the chance to the Nike’s customers and addicts to
vote to bring back an Air Max model. Almost everyone has a souvenir with an Air
Max pair. Indeed, there was the possibility to vote for our favourite retro
model. And the winner is: The Air Max 1 Atmos Elephant! This model will be release
for the Air Max Day in 2017! Thank you NIKE for this beautiful idea.
Collaborate with HTM
For the first time ever, the HTM
collaboration (the most prodigious partnership of all time for NIKE) unleashes
NIKEiD custom palettes for three iconic Air Max: the Air Max 95 H ID by Hiroshi
Fujiwara, the Air Max 1 T ID by Tinker Hatfield and the Air Max 2014 Flyknit M
ID by Mark Parker.
Let’s just talk about the HTM collaboration.
What is HTM? It is the three initials of each members of the collaboration:
Hiroshi Fujiwara (creator of the brand Fragment Design), Tinker Hatfield the
legendary NIKE’s designer (He created the first Air Max and he is the creator
the bubbles in the sole! How? He was visiting the “Centre de Beaubourg” in
Paris and he was amazed by the way of the building highlight its interior
spaces making them visible from outside: that’s how the bubbles were created)
and Mark Parker (designer and CEO of NIKE). This collaboration was born in 2002
and they created together 32 products. So, we are truly lucky to have the
opportunity to customize a Air Max pair with their palettes! Don’t hesitate to
go online!
Introducing new shoes
For this special day, Nike decided
to release new models for our biggest pleasure! As I said you before it is a
very special day! The American brand releases, today three new models: the Nike
Air Max ULTRA M, the Nike Air Max 90 ULTRA SUPERFLY T and the Nike Air Max
LD-ZERO H.
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| Nike Air Max LD-ZERO H |
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| Nike Air Max 90 ULTRA SUPERFLY T |
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| Nike Air Max ULTRA M |
My top 3
Now, I would like to present you a
little TOP 3 of my favourite Air Max model ever. I chose three different models
Third position: The Air Max 2. The
shoe is different by the form, the sole and the style. That’s why I like this
Air Max model.
Second position: The Air Max 1 USA.
This model is beautiful and really customized with the USA flag’s colours. I
truly love it and the way in which NIKE made it!
First position: The Air Max 1 B
Atmos Safari. Definitely my favourite! You can go and check the article that I
have already written about this shoe here. Everything is perfect here: colours,
matters, sole, harmony, etc. To me, it’s the best shoe that Nike has ever made.
I hope that you loved reading this
article guys. Don’t hesitate to comment, like and share it and, above all, see
you for the next post!
